E-commerce in Turkey continues advancement: CEO

ISTANBUL – Taylan Özgür Dil

E-commerce investments, which have been boosted as the COVID-19 pandemic constraints impacted retail outlet and mall procuring habits, have hit 10 billion Turkish Liras ($723.4 million) in two many years, Sendeo CEO Özgün Şahin has mentioned.


“The [e-commerce] sector had expanded by all-around 50 % in 2020. In 2021, it peaked yet again. A expansion of 75 p.c was recorded in the initially fifty percent of 2021 in comparison to the exact same period in the prior yr,” he informed each day Hürriyet.

“The climbing demand has brought forward investments. In the very last two many years, the e-commerce sector manufactured investments of 10 billion liras on normal,” he extra.

All over fifty percent of the buyers and sellers who were canalized to e-commerce in the course of the pandemic-related limits tended to continue on the net trading even immediately after people restrictions ended up lifted, according to his remarks. “That is a considerable amount,” mentioned Şahin.

Koç Holding’s courier business will make additional investments of $60 million by 2025, he also reported.

As quite a few firms appealed to tech-based options to ramp up on the net revenue, some 50,000 vehicles and 200,000 shipping and delivery workers strike the streets in Turkey every working day, estimates present.


Sendeo, which has 500 shipping and delivery staff and 780 staff in total, is preparing to improve those people figures to 2,000 and 2,500, respectively.

“We goal to have 11 transfer hubs, 45 distribution centers and 2,400 shipping and delivery points as of the end of the year,” Şahin explained, adding that the fleet of the enterprise has reached 500 automobiles.

The share of e-commerce in the fast-moving purchaser merchandise (FMCG) retail sector attained 6 per cent throughout the time period, according to a report produced by NielsenIQ in November 2021.

“Turkey intently follows countries these as China [30 percent], South Korea [26 percent] and the United States [15 percent], and it is ranked just following countries such as the United Kingdom [15 percent] and France [9 percent],” NielsenIQ Standard Manager Didem Şekerel Erdoğan noted.

The volume of e-commerce in Turkey is anticipated to have exceeded 400 billion liras ($28.9 billion) previous year, in accordance to analysts.

“One in 3 individuals in Turkey utilizes e-commerce. We feel this progress and momentum will continue on,” Engin Aksoy, the CEO of GSM operator Vodafone Turkey, reported last year.

Citing a analyze by the Global Knowledge Company, he stated that around the globe digital transformation investments would achieve $7.4 trillion in the following 4 years.


He additional that businesses have introduced their digital investments forward six many years to rapidly adapt to the new regular.

Some 63 of Turkish e-consumers favor to use mobile apps for transactions and this ratio is close to the earth common of 66 %, in accordance to the Trade Ministry.

The typical e-commerce basket cost in Turkey is all-around 98.5 liras ($7.1). That average value reaches 2,500 liras ($180.9) in the hospitality sector, 902 liras ($65.3) in air travels and 177 liras ($12.8) in electronics.

Turkish authorities have granted secure move certificates to 35 e-commerce platforms so significantly. Well known e-commerce platforms operating in Turkey are Hepsiburada, N11, Gittigidiyor and Trendyol. Amazon Turkey also lately entered the Turkish current market.


Istanbul-centered startup Getir, the pioneer of extremely-quick grocery shipping and delivery organization, has produced prosperous marketplace entries in the United Kingdom, the Netherlands, Germany, France, Spain, Portugal, Italy and the United States.

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