What Is Keyword Research In SEO?

Search engine optimization keyword research involves identifying the keywords and phrases that people use to search for information on a topic. Keyword research is the study of how people use language online. It can help you understand the market and what it takes for your keywords to be in the top positions. There are many types of keywords you can research. These are the top ten keywords that you might encounter during your research.

1. Keywords Sort-Tail

A short-tail keyword refers to a phrase that is between two and three words. These terms are sometimes called “head keywords” and can be difficult to win because of their broadness.

Take, for example, the phrase “mango ginger”. This could be used to refer to a beverage, a dried fruit mixture, or even a paint color! These keywords are not as useful for driving conversions without context. Traffic may not be searching for your product or service, so they may not be relevant.

This doesn’t mean that you should not use short-tail keywords. Combining them together can make your content more specific and provide context for search engines to understand what it is about.

2. Keywords for Long-Tail Keywords

These keywords can be more than four words long and are more specific than short-tail keywords. A long-tail keyword might be, “mango ginger 12 pack iced tea beverage.”

Long-tail keywords are used by people who know what they want and are ready to buy. This leads to higher conversion rates.

This keyword will bring in the right customers if you are selling mango Ginger Iced Tea in 12 packs.

3. Short-Term, Fresh Keywords

Are you a fan of Spiderman Into the Spider-Verse? This is an excellent example of a new, short-term keyword. This graph shows that searches for “Spiderman: into Spider-Verse”, a term commonly used in search engines, saw a significant increase between November 2018 and August 2019.

That would be considered a temporary fresh keyword for that time period. It is not relevant anymore so its usefulness is low. However, people who used those keywords might have seen an explosive increase in views over that period. These keywords are best for current events or to reach new audiences.

4. Long-Term Evergreen Keywords

This type of keyword is the exact opposite of short-term, fresh keywords. It’s always relevant. It is important to ensure that you use evergreen keywords.

Keywords like “iced-tea recipes 2012″ can be used, but only for the year, you have identified. An example of an evergreen keyword is ” Iced Tea Recipes”. While they may not bring in a lot of traffic immediately, they can lead to a moderate amount of search volume and a high conversion rate.

5. Geo-Targeting Keywords

Geo-targeting keywords, which are some of the most straightforward keywords to use, are keywords that are specific to a particular area, city, state, or country. You will use keywords that are specific to the area you live in, such as “Los Angeles” and “Wisconsin”.

These keywords will help small businesses attract people to their products and services.

6. Keywords For Product Definition

These keywords are relevant to a particular product. Instead of “content marketing solutions”, the product-defining keyword for a product would be “DemandJump Platform.”

People who are searching for product-defining keywords are more likely to be ready to buy your products. Sometimes they just need a little more information to make the deal work. These keywords could also be branded.

7. Customers Defined Keywords

These keywords are easy to use. One example of this would be “DemandJump For Marketers”. Personalization is key in today’s market. You can reach your target audience by using keywords that customers have defined.

8. Keywords for Intent Targeting

People search for things using keywords. Generally, they are looking for information, business, and transactional. You can ensure that your content matches the intent of people searching by using keywords.

Informational intent allows you to use the “who, what, when, where, and why” approach for creating educational content. Commercial intent is when users are serious about purchasing a product or service, so including prices and specification-related keywords can help capture those searchers.

People are often looking for the best price or value when comparing prices. Keywords associated with this concept can be helpful.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO Agency company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.