Temu advertisements launched by Chinese e-commerce giant Pinduoduo

An advertisement spot all through the Tremendous Bowl costs millions of bucks. Temu, the U.S. searching internet site launched by China’s PDD Holdings Inc., ran a 30-2nd advert throughout the sport titled “Store Like A Billionaire,” highlighting its ambitions to crack the global e-commerce current market.

Jevone Moore | Icon Sportswire | Getty Illustrations or photos

Temu, the U.S. procuring app owned by Chinese e-commerce large PDD Holdings Inc., aired a industrial all through the Super Bowl.

It is scarce for a Chinese firm to invest in a Super Bowl ad place, which cost tens of millions of dollars. But Temu’s effort highlights its ambition to crack the U.S. e-commerce industry, subsequent in the footsteps of another Chinese online procuring business Shein.

The business, which aired Sunday for the duration of the initially and third quarters of the activity amongst the Philadelphia Eagles and the Kansas City Chiefs, is titled “Store Like A Billionaire.” It follows a youthful woman who is stunned at the inexpensive charges on clothes and add-ons that Temu has to give.

“The charges blow my mind. I sense so rich. I feel like a billionaire. I’m searching like a billionaire,” goes the ad’s jingle.

Pinduoduo, which previous week formally transformed its name to PDD Holdings Inc, is one particular of China’s most important e-commerce companies rivaling the likes of Alibaba and JD.com. The business has tended to concentration on lessen-income consumers by offering seriously discounted merchandise. And it has been concentrating on bringing agricultural solutions, like vegetables, onto its system to differentiate from rivals. The organization is value close to $116 billion.

PDD Holdings Inc. quietly released its cross-border purchasing web page Temu in the U.S. in September, CNBC claimed. The app has swiftly obtained level of popularity and is ranked second on the Apple Application Retail store and very first on the Google Engage in store.

In the 7 days through to Jan. 29, gross merchandise value, or the value of transactions on Temu, hit $46 million, a history large, in accordance to current market exploration company YipitData.

Temu sells merchandise in a range of types from vogue to electronics. It is now presenting no cost delivery for a minimal time as portion of its Super Bowl marketing as very well as what it phone calls “Sport Working day Offers.”

Chinese e-commerce providers from Alibaba to JD.com and now PDD Holdings Inc. have seemed to extend abroad in the past few several years. PDD Holdings stated on Monday that it would begin shipping and delivery to Canada this thirty day period.

But other know-how companies are also eyeing a slice of the multi-trillion worldwide e-commerce pie. ByteDance, the Chinese parent company of limited video application TikTok, launched a trend website named If Yooou final yr. It is presently delivery to the U.K., Spain, Italy, Germany and France.

Correction: This post has been current to replicate when PDD Holdings Inc. officially modified its name