How well are SaaS, e-commerce, fintech and health tech startups performing in 2023?

Earnings, expending and runway information from 700+ providers

The startup ecosystem has gone by some significant changes in excess of the final handful of months, and founders have to have to have an understanding of existing disorders to thoroughly approach for the upcoming.

I serve the accounting and fiscal planning demands of much more than 750 startups, which offers me with a exclusive posture to assistance founders stay informed about the unique variables that impact funding, valuations, investing, startup administration and other trends in the startup economic climate.

The facts in this report is not from a study — it is made instantly from anonymized accounting info from far more than 700 of our shoppers. As such, it’s not issue to any optimistic imagining bias that so many startup founder surveys have.

Money is tightening, forcing startups to respond

Low desire costs around the previous 10 years have fueled development and boosted startup valuations across each market. But in June 2022, the amount of inflation peaked at 9.1%. In reaction, the Federal Reserve substantially increased fascination fees, bringing quick access to low-cost cash to an stop.

Startups integrated in this dataset elevated far more than $4 billion in 2021 but only in the high $2 billion array in 2022 — a extraordinary fall.

The conclude of quick money is forcing founders to react. Startups that may well have simply gotten enterprise funding in the past are likely to have to get resourceful to increase their money runway. The charts below contrast startup profits, shelling out and runway in 2021 and 2022 in four sectors: computer software/SaaS, e-commerce, healthcare and fintech.

Startups are extending their runways

In common, the funds placement of most startups remains good, with some critical nuances.

We enjoy the funds posture and runway of our startup customers extremely intently, as their investors (and savvy founders) deeply treatment about this metric.

The info in this report is not from a survey — it’s designed immediately from anonymized accounting info from 700+ of our shoppers.


At the beginning of 2019, the normal startup had 19.6 months of runway. As of Jan. 1, 2023, the ordinary has greater to 23.4 months of runway. This directly demonstrates the expense reductions viewed in 2022, in addition the history quantities of funding raised by startups about the past two years.

On the other hand, the common can cover some essential nuances.

There are other implications to this careful funds administration as effectively — startups might not be in a posture to employ, for illustration. A different price that startups are aggressively decreasing is lease, picking out to embrace distant work — our shoppers spent about 7% of their costs on hire pre-COVID, but we’ve observed that price drop to just over 3% at the beginning of 2023.

Average/median months of runway remaining.

Normal/median months of runway remaining. Image Credits: Kruze Consulting

Early-stage corporations are slicing again

When just about all early-stage businesses have reduced their burn costs in 2022, fintech reveals the best cuts to spending, reflecting the downturn in revenues at the finish of 2022. Dealing with an uncertain economic atmosphere and prospective fundraising issues, startups are plainly looking to increase their runways by lessening bills.

Founders will need to change from a “growth at all costs” mentality to focus on sustainable advancement. That is likely to involve very careful funds management and careful paying.

2021 startup revenue

2021 startup earnings. Graphic Credits: Kruze Consulting