Alibaba’s Lazada woos sellers impacted by Indonesia’s e-commerce ban

Lazada is the third-biggest e-commerce player in Indonesia, soon after Sea Limited’s Shopee and Tokopedia, in accordance to Momentum Functions.

Matt Hunt | Lightrocket | Getty Pictures

Lazada, a Southeast Asian e-commerce market owned by Alibaba, is courting sellers impacted by Indonesia’s most current e-commerce regulation, its Indonesia CEO James Chang told employees in a city hall assembly on Friday.

Since Tuesday, the company has waived expenses for all sellers in Indonesia specifically executing livestream gross sales on Lazada, Chang stated, in accordance to a memo sent to workers after the city hall meeting witnessed by CNBC.

For micro-, smaller and medium-sized enterprises impacted by the modern regulatory changes, we are supporting them by onboarding them to Lazada,” he included.

In current months, Indonesia has cracked down on social media platforms facilitating e-commerce, these kinds of as TikTok, in a bid to secure domestic corporations. President Joko Widodo lately mentioned that an influx of international imports, manufactured out there by these platforms, contributed to a gross sales decrease for domestic businesses.

Indonesia banned social media buys and established a just one-7 days deadline last 7 days for TikTok to come to be a standalone app, with out any e-commerce attribute, or encounter closure.

In response, TikTok Indonesia stated Tuesday that it will comply with local legislation and end facilitating e-commerce purchases.

In the townhall assembly addressing Indonesian personnel, Chang claimed the the latest regulatory variations led to “a much more optimistic, balanced aggressive landscape for our industry’s extensive-term advancement.”

He extra that new sellers who signal up on their own will enjoy zero seller fee for 3 months, zero no cost shipping price for 2 months and 300,000 Indonesian rupiah ($19.19) truly worth of seller solutions credit.

We're not banning social media sites, just trying to regulate them: Indonesia vice minister of trade

TikTok is a rising danger to e-commerce players these types of as Lazada and Sea Confined‘s Shopee in Indonesia and the relaxation of the region, recording a $2.5 billion gross merchandize quantity in Indonesia in 2022, in accordance to tech study company Momentum Functions. Sachin Mittal of DBS Lender explained that impulse acquiring from viewing articles is an advantage TikTok has.

Lazada is the 3rd-major player in Indonesia with a market share of 10%, trailing guiding Shopee (36%) and GoTo’s Tokopedia (35%), according to Momentum Performs. Indonesia was the major e-commerce current market in Southeast Asia very last year, contributing 52% of the region’s overall gross merchandize quantity, according to Momentum Functions.

Less than the new regulation, the Indonesian government involves e-commerce platforms in the region to apply a minimum amount price of $100 for selected products that are specifically bought from overseas. All goods offered should meet up with local requirements.

“While the instant closure is good for other current gamers in the place (like Tokopedia, Shopee, Lazada, and many others), we watch the just lately amended regulation to finally restrict the dominance of foreign e-commerce in Indonesia alongside with their imported merchandise,” said Citi in a Wednesday report.

“In the medium-to-for a longer period-phrase, we feel that the authorities will keep on to safeguard the area champion, by reflecting the guidelines staying created in China, U.S. and India,” reported Citi analysts.

A Lazada spokesperson instructed CNBC that “community enterprises and sellers type the majority” on the e-commerce platform, promoting their goods to Indonesian shoppers.